Is Home Staging Worth it for Empty Houses?

IS THE INVESTMENT IN HOME STAGING WORTH IT FOR VACANT PROPERTIES, OR SHOULD WE JUST LEAVE THEM EMPTY?

While it's a genuine question, it's a little tricky to answer... frankly it can be argued that a completely vacant home may sell faster than a cluttered lived-in home.   

Let's review some statistics for vacant homes...

  • Buyers view an empty home an average of 6 minutes.
  • When an empty home is staged, buyers take an average of 40 minutes to view that home.
  • The longer a potential buyer stays on the property, the more likely they are to view it as their future home.
  • Homes staged prior to going on the market sell in 90% less time. (Real Estate Staging Association)
  • Staged homes often sell for 5 – 10% more.
  • 80% of buyers find it easier to visualise a property as their future home when it's staged.

So the quick answer is... yes investing in staging a house to sell is far less expensive and more effective than sale price reductions.

But that's what statistics tell us, now let's look at some before and after photos of properties that Showcase Property Styling has staged and you can decide for yourself.



We staged this older, country home a couple of years ago.  The result was a sale BEFORE the first open house, and $50,000 over expectations.

BEFORE

AFTER

This renovated home at Noosaville sold within the first 2 weeks after staging.

BEFORE

AFTER

Light bathed this Buderim home - and staging brought out the features beautifully.  We had to pick up the furnishings much earlier than expected due to a very quick and successful sale.

BEFORE

AFTER

This home found happy owners on the first open house, with 3 contracts in place for the sellers to chose from.

BEFORE

AFTER

So what do you think?  Did these vacant properties look more appealing after they were staged for sale or should they have been left empty...?

About the author

Liane Jacobs

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